Louis Vuitton's History and News in China

Table of contents
Louis Vuitton
History
About LV legend
LV China address
World-famous luxurious brand, elegant Paris makings. The establishment in 1854, presently

subordinates in France produces the high-quality luxurious thing specially Moet Hennessy

Louis the Vuitton group.
Founder: Louis Vuitton
Chinese name: Louis wieden
Popular name: LV
Brand product: Men's clothing, female attire, handbag, accessories, fitting, perfume,

handbag, sunglasses
in 1821: Foundation member LouisVuitton is born east France the Franche-Comte province.
in 1837: 16 year-old LouisVuitton is forced to leave native place, tidies up the luggage to

Paris for the aristocrat.
in 1852: Napoleon three th ascend the throne, LouisVuitton chooses serves as a tool for

empress bundles the labor, henceforth steps in the upper circles of society.
in 1853: Wins Queen Wu Jieni trust.
in 1854: First leather equipment special shop (Paris).
in 1885: First overseas branch (London).
in 1859: Establishes oneself factory, in Asni§×res??
in 1867: The Paris international exposition, the LV product and the producer reputation

do greatly, this exhibition lets this brand start truly to be red.
in 1885: The domain expanded the overseas, arrived at London from Paris.
in 1890: Invents own lock catch, continues to use until now.
in 1900: LouisVuitton son GeorgesVuitton inherits the occupation of the father's,

diversifies the suitcase, promotes including may hang clothes' leather suitcase, the shoes

box and the hat has the box.
in 1901: SteamerBag appears, is the modern softy pioneer design.
in 1914: In Paris fragrant pavilion couple shed main road start world biggest scale's

Pi Ju the exclusive agency, this shop afterward became the LV development world sale

network's core.
in 1920: The feudal tradition disintegration, the world starts the traveling upsurge,

the LV customer group including many celebrities aristocrats, like fragrant nai form

of self-reference used by young wife to her husband person, Indian empress and French

president and so on. They each time go to travel, the baggage number of articles may

reach 30 to 50 much.
in 1924: GeorgesVuitton designs the Keepall multipurpose package, becomes a sliver

of pillow shape modern box package of first ancestor.
in 1931: GeorgesVuitton son Gaston, designs each kind of cabin suitcase and the

tableware box carefully, facilitates enplane's passenger, the facile suitcase

which the design may extend at will.
in 1932: The LV bucket package is taken to the threshing ground officially, the

naming is Noe (name which comes from Holy Bible). It is said at that time was

because wants to deliver five bottles of champagne to give the friend,

painstakingly not appropriate bag splendid attire, therefore designed on

the narrow under wide leather bag, the bag mouth has bound tightly again

by a skin rope.
in 1936: For the well-known conductor Leopold Stokoski design and by his

surname naming's suitcase, miniature ?oves the office??just like one.
in 1954: Starts an undertaking the 100th anniversary, the shop front from

the tourist crowded fragrant pavilion couple shed main road, migrates to

nearby the monopoly sale prime goods Arc De Triomphe, this is well-known

the world LV head store.
in 1984: Also goes on the market in Paris and New York's Stock market.

Introduces Taiwan for the first time by the business agent, in Taibei

Duihuanalu and benevolence street intersection famous work area tenable

exclusive agency.
in 1985: Becomes a Holding company, and services and so on articles for

traveling and leather equipment, will transfer to serve under somebody's

banner attached company Louis Vuitton Malletter. In addition with the

Spanish leather equipment aristocratic family LOEWE cooperation,

develops its all overseas service.
in 1986: Originates Epi to press the skin series, just promotes and

receives the global attention.
in 1987: Purchases the VeuveClicquot group in March, this group serves

under somebody's banner has the VeuveClicquot champagne and the Givenchy

perfume. In the same year in September, LV and Xuannishi (Hennessy) merges,

becomes world biggest high-quality goods group LVMH (LouisVuittonMoetHennessy).
in 1989: Opens the global vivid shop in Paris AvenueMontaigue54 number,

substitutes with area Jiudian.
in 1990: Starts to make great strides forward to the omni-directional

brand, besides leather equipment, also develops each kind of high-quality

goods, the wool blanket, the clothing and the pen and so on peripheral

commodity.
in 1996: Creates Monogram for the celebration the series 100th anniversary

commemoration, invites seven to design master to design limits the quantity

the funds.
in 1998: Clothing Master the Marc Jacobs alliance, publishes Vernis Line to

win the applause from the whole audience.
in 1998: Joins the clothing high-quality goods ranks. The world soccer cup

holds in France, LV to coordinate ?he hometown??the important grand occasion,

purifies 3000 Monogram to limit the quantity the soccer specially, creates

rushes to purchase.
in 1999: Is established begins in Zhongshanbeilu Taiwan's global vivid shop,

the male female attire series introduces for the first time.
A ‧ movie "Titanic" has not photographed the fragment, is in 1911, the

British luxurious cruise ?°Titanic??the submersion seabed, the LV hard

leather suitcase which comes ashore from the seabed fishing, has not

infiltrated half drop of sea water unexpectedly, the LV therefore
reputation greatly chirp.
Two ‧ more than ten years ago, the hearsay has LV to attend to the

Hakkas catching fire, the clothing mostly commits to flames, the only

LV Monogram Glace pocket, the semblance is blackened by smoke distorted,

inside goods actually complete complete.
Waterproof fireproof calendar long more new
The LV waterproofing, the fireproof fable, the real degree investigated

with difficulty, but it does not use the leather or other ordinary skin

material, but uses one kind of oil painting with, the named Canvas

canvas material, sur- waterproofing's PVC, indeed lets its handbag
calendar long more new, is not easy to wear.
Besides ?durable?? some in 150 historical LV, studies the imperial

family and the aristocrat market from the very beginning, is also

makes this name brand to stand erect reason not but actually.
LV foundation member Louis Vuitton is originally the Napoleon

better self serves as a tool bundles the labor. West each time

Napoleon makes an expedition to the east when asks for, empress

summons with him to design the most outstanding leather suitcase

equipment, prepares needing of the travel.
In 1854, Louis Vuitton supports oneself the gateway in Paris, its

host customers are the fame temporary imperial family aristocrat,

for example fragrant nai form of self-reference used by young wife

to her husband person, Indian empress and French president. Moreover

LV helps them to design, is by the large-scale suitcase primarily,

the baggage number of articles may reach 50 much.
This kind of aristocrat realized afterward gradually extended to

Hollywood and the entertainment world. Plays Princess Austria black

eyebrow coloring Li Hofn "the Roman Vacation" takes a LV suitcase at

the movie to leave; The determination is musical world aristocrat's

Aierduqiang, each time tours sings, is bringing 40-50 LV suitcase

customs, demonstrates individual style.
Struggles as for the Hong Kong and Taiwan star purchases LV the newest

design, becomes the leadership tidal current the target. In 1999, the

LV flagship shop begins when Taibei Zhongshanbeilu, specially invites

Zhang Manyu and Liang Chaowei to Taiwan cuts the ribbon, understood

completely hits the brand by star's effect the high-level image.

But on the other hand, when Chen Huilin in Hong Kong did not know

ignorant carried one to adulterate the LV pocket, actually also

became laughs for a while.
LV understood deeply by each kind of strategy, maintains its

legend, the classics, the noble value feeling. And, the price

\strategy is an important key. LV Pi Ju is never reduces the

price, will not always promote sales the time in any Department

store to discount, even if the frequent guest will want to the

sales clerk saying that will ask for leniency, speaks the price,

also will be impossible. This stubborn sales strategy, enables

the faithful customer to be possible to die relieved with decides

LV loyally the footsteps.
LV is holding the mood which to any customers most respects. Must

line up to the LV shopping, is because LV hoped that each customer

can enjoy in the shop to the most courteous reception's service,

does not hope in the shop likely the grocer crammed full human

tide, but adopts controls the customer quantity the measure.
But each model of pocket sews by the handwork LV, the production

speed is limited, therefore LV will also limit the customer to

buy the goods quantity. Each model of pocket, each visitor can

only buy one, avoids the identical funds pocket fleecing spatially

one by the same person.
Today consumer LV counterfeits obviously in all directions, actually

as early as at the beginning of the LV undertaking, this puzzle

continuously closely associated. This besides explained that LV

the product receives welcome, also explained the LV product's

cover design, why does experience the so changeable reason.
In 1888, LV replaces the original rice, the brown stripe by

the square shape design, and adds on the registered trademark,

but counterfeits floods as before in the world; Therefore in

1896 by the LV letter, four petal flower shape, the positive

and negative diamond designs the new design, this is the

Monogram origin which is well-known.
Monogram this design, actually deeply the 19th century when is

popular the Eastern art, as well as has at the same time the

decoration and the practical effect Nabis picture sends to

affect. Four petal flower shape and the positive and negative

diamond all are both's essence fusions. This classical pattern

continues to use for more than hundred years, is all LV amateur's

first basic goods pattern series nearly.
Limits the quantity the design whole world to be crazy:
However, only spoke the classics not to discuss the tidal current in

the past LV, in recent years as soon as changed the attitude finally.

In 1996, is celebrates the Monogram series 100th anniversary commemoration,

invites seven fashionable designers to design limits the quantity the

design, starts the crazy collection upsurge in the whole world, lets

LV realize the tidal current also has the greatness.
In 1998, LV has looked for the American designer MarcJacobs alliance

unprecedented, designs the Vernis series, then developed even has

had in the past never the clothing series, the LV fashionable domain

expanded many. This year's doodle series, is LV cross youth oriented

new one step.
The Louis - wieden brand since 150 has been fine the advocation,

quality, comfortable ?ravel philosophy?? embarks the foundation

as the design ......The Louis - wieden (Louis Vuitton) this name

already spread over Europe, becomes the articles for traveling finest symbol.
[Beijing]
Wang Fudian
Address: Palace hotel 1 building 010-65234200
Country trade shop
Address: Country trade commercial city 010-65056213
New light shop
Address: New light world
[Shanghai]
Address: Henglong square 1 building 021-62880182
[Shenzhen]
Address: West military general merchandise 0755-82389201
[Nanjing]
Address: German base square
[Hangzhou]
Address: Hangzhou building
British LV official website:
Louis Vuitton official website: http://www.LouisVuitton.com
If goes to France, except must arrive at the famous Notre Dame Cathedral,

most people will alsosettle down before the Louis wieden flag shop the

browsing. LV since 150 advocates, the quality fine, comfortable ?he

travel philosophy?? builds up Louis Vuitton by the suitcase, obtained

the numerous honored public figures to pursue holds with loves.
From the design to the present, is printed with ?symbolize that at

first this unique designer handbags interweaves the letter canvas

bag, is following the rich legendary color and Athens's design becomes

classics of the fashion. for 100 years, the world has experienced many

changes, people's pursue and the esthetic idea also change along with it,

not only but the Louis • wieden the prestige remarkably, is maintaining

at the present the unequalled charm.
Louis Vuitton Malletier tenable time: in 1854 sold: The leather thing,

the end product clothing, the footwear, the wristwatch, the jewelry,

the textile, as well as the written thing's production 2, rue du

Pont-Neuf 75034 Paris Cedex 01 - France www.ourpurseworld.com

Louis Vuitton produces innovates extremely, elegant, the practical

box package and the assorted items becomes the traveling field at one

fell swoop the myth, since 1854 has been Paris's main producer. After

one-and-a-half century's today, this myth still continues. Take its

international popularity as the backing, this myth deducts incisively

in the letter design type canvas product, this kind of product's has

been unequalled throughout since 1896 achievement, and evolves in the

modern magnificent and expensive fashion's development plays emphatically

\the magnitude role. The Louis Vuitton story is the innovation story.

Pays great attention the traditional process and eagerly anticipates

fashionable tidal current Louis Vuitton also to enliven now throughout

in other creative domain: End product clothing, footwear, wristwatch and

jewelry. Under the Marc Jacobs art direction, the series new product has

obtained the success rapidly and enjoys a good reputation the four directions.
Distinguishes the LV pocket truth general knowledge:
[trace] the LV. dye printing is the material which adds on again with the

specially made canvas bears burns and against delimits, therefore on the

superficial trace line is specially obvious. But assumes the LV. origin is

different, material of some mainland system is bad, the major part makes

with the bad sizing material, and the counter-luminosity is big, the

surface is smooth, the concave-convex feeling is weak.
[material quality] new style unhaired hide LV. (blue color or fei color)

material very, but assumes the funds unhaired hide LV. does with the plastic,

therefore soft.
[cotton thread] really LV. (dye printing) the cotton thread compares the deep

color, the needed materials is the specially firm waxiness jute yarn makes,

therefore is durable. Assumes LV. (dye printing) the cotton thread compares

the tint, makes line of with the ordinary cotton and kapok system, therefore

easy to break off.
[dye printing] early time (the 60s) LV. dye printing belt green, but the near

future will have fei the color. LV. of dye printing symmetrically aligned early,

but near future not necessarily symmetrical. Assumes the LV. dye printing to be

deep fei the color, some are shallow fei the color, and the dye printing may also

achieve symmetrically aligned.
[typeface] engraves in the LV. bag's typeface is clear, the typeface is smooth.

The major part LV. product inscribes " Made in France " or " Made in Spain ",

even " Made in U.S.A. ?? But engraves in assumes on LV. the typeface to be very

also clear, but the typeface compares Gao Jida, the letter separation is also narrow.
[serial number] each LV. product inscribes the clear serial number. But assumes LV.

many not to number.
[smell] the LV. product has unique cowboy Pi Wei (is specially the new LV. product).

But assumes LV. cowboy Pi Weijiao to be weak, some only then rubber taste
LV recognizes the small folk prescription: Because LV works as to is not red good,

since relative has also been has counterfeited business followed the footsteps,

the disruption of the market, the genuine and fake difficult minute, actually the

LV identification is not difficult.
1. when you attain when brand-new LV please the first deep breathing smell the

leather fragrance which he sends out naturally.
2.LV raises the bag to have the hideaway serial number in the edge leather

connecting point, its serial number is showing should raise bag's manufacture

as well as the manufacture date.
3.LV all fittings or the lock have LV the LOGO inscription and the serial

number.
4.LV hideaway serial number not completely on behalf of identification

genuine and fake complete basis, but often counterfeited has revealed

something that gives one away in the serial number, how to recognize

the serial number?
What English letter represents is the habitat:
France: A0.A1.A2.AA.AN.AR.AO.AS.Al.AC. BA.BU.CA.CI.CT. ET.FA.FH.FL.FR. LM.LO.MB.MI.MO.MX.NO.ND.OS.OU.RA.SD.SL.SN.SP.SR.TH.VI.VR.VX and so on
Spain: CA (EPI and so on) LM.LO.MO (M-color)

Italy: SA usually is makes fittings class and so on clothes shoe
    USA: FH.FF.OS.SD

    By:www.ourpurseworld.com